What Are People Looking For?

When people visit your website, or your listing page on KJV Churches, what are they trying to find? During my ongoing project to find every Independent Baptist Church in America, I have viewed literally thousands of church sites, some of them excellent, and many of them absolutely abhorrent. What makes them good? Here’s a few Dos and Don’ts of websites.



  • Link to your Statement of Faith – People want to know what you believe
  • Provide a simple address to your church – Not everyone needs detailed directions
  • List your Pastor’s name – Believe it or not, sometimes it is hard to find the name of the pastor!
  • List an email address – While a contact form is helpful, an actual email contact is much more useful
  • Keep the site navigation simple – Even the biggest churches can keep their websites small and user-friendly



  • Use Flash – Flash is not only a HUGE security risk, but it’s also useless for most mobile devices
  • Use glitter graphics – This should be self-explanatory
  • Force every link to open in a new page – This is a huge aggravation; people want to move effortlessly through your site
  • USE AUTOPLAY MUSIC – The only internet crime worthy of capital punishment; offer to play music, but don’t start it without permission!
  • Try to cram a ton of content onto one page – Unless you’re still using a website from last century, web pages are limitless: spread out the content


There are tons of ways to make a website these days, and many of them are free. Consider using a Content Management System (CMS) like Joomla!, Drupal, or WordPress (KJV Churches runs on WordPress). These CMS options have tons of free extensions/plugins and themes to make your site useful and look great, and there are many resources on the internet to help you develop a very user-friendly website. Web development, at least for a small church site, is really quite simple, and you really can do it on your own if you invest a little time into learning.

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